Never Use This Word When Giving An Apology

And it’s likely you’ve been using it all along

Photo by Brett Jordan of Unsplash

Every so often we find ourselves amidst a terrible mistake, hurting someone we love, and in desperate need to dish out an effective apology ASAP; however, timing isn’t what’s important — vernacular is. If you deliver the right heartfelt apology, emotional bonds between two people can be strengthened, so long as you say the right words. On the contrary, if you say the wrong words, wounds can be opened and more damage can be done.

So let’s look at one of the most frequently used lines in apologies:

“I’m sorry you feel that way.”

One of the most important aspects of apology deliverance is to offer a constructive apology, which involves you talking more about the actions you did, rather than directing your apology at the hurt caused.

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This means that when you say, “I’m sorry you feel that way,” your apologetic message is diluted because you aren’t actually addressing the incident. You are not taking ownership of your…