Member-only story
The Truth About The Super Bowl Half Time Show
Surprise: It has nothing to do with J-Lo or Shakira.
Warning: Some statistics might be difficult to stomach.
In the weeks leading up to the biggest football game of the year, the NFL network allotted a portion of their marketing budget to help spread the awareness of sex-trafficking and the variations of risk that a game like the Super Bowl presents. News sources such as Time, The Miami Herald, ESPN, and ABC News dedicated articles to notifying the general public about the warning signs and the precautions they should take should they find themselves in a situation that feels uncomfortable. Knowing the majority of viewers tune in for those playing the game and less the commercials, NFL players were recruited as speakers in ads, which were aired multiple times in the days approaching the game.
The majority of us looked at these commercials — some may have even decided to change the channel — and continued to look forward to the game, much like the families of these young children did. As the city hosting the game, The Miami Herald used its local news sources to amplify the reality that was quickly coming into focus about the preparations already being made by the enemy. With its rank of third in the nation for sex trafficking hubs, the officials…
